Posts by Promoster
Nature of the AR Cloud
Nature of the AR Cloud The Nuts and Bolts of Building the New Virtual Everything Nintendo can certainly be credited with launching augmented reality into the national consciousness with Pokemon Go! a few years ago. However, 2017 was the year that AR arrived as a versatile, marketing communications medium. Apple, Google and Facebook released…
Read MoreAR Brings Brand Bonding to Bottles, Builders & Battles
The convergence of AI computer vision, image recognition, deep-learning and smart processing, along with the Internet’s ubiquitous connectivity is creating a new form of engaging, participatory, consumer commercial communications. Augmented reality permits the knitting of brand iconography, characters, animations, video and other elements into a real world information enhanced audio-visual image-scape; where real-time data, text,…
Read MorePROMOSTER: NEW AUGMENTED REALITY AD FORMAT SEEKING LAUNCH SPONSORS
NEW YORK: Promoster LLC, a start-up, interactive Out-of-Home signage company, has patented a co-op augmented reality display advertising format; and is seeking strategic partners, venture capital, and launch sponsors for what the company forecasts to be a new, US $100MM+ ad publication business sector. Conceived by new media analyst, former trade journalist, digital ad exec…
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